Release 0.3.0-draft.1 · Development standards
A useful document should carry the identity without asking the reader to work through decoration. Use Quiet precision for sustained reading and selective material imagery for entry.
Application recipes
| Application | Structure | Identity treatment |
|---|---|---|
| Proposal | Context, scope, approach, responsibilities, schedule, fees/assumptions, next step | B interior; optional C cover; clear editable tables |
| Report | Executive finding, evidence, interpretation, action, methods/limits | B; data gets room; numbered figures with sources |
| Case study | Situation, scope, delivered work, measured result, limits | A/C opening only if truthful; B evidence |
| One-pager | One purpose, three useful points, proof/boundary, next step | A or C top, B information block |
| Slide deck | One idea per slide; argument across slides; evidence in notes | C opener, B content, deliberate section breaks |
| Letterhead | Mark, correspondence, verified contact/legal details | Light B; restrained footer; real document styles |
| Email signature | Real name/role, Woblar, verified contact links | Compact text-first; optional supplied logo; no giant banner |
Use A4 as the local document starting format and 16:9 for general screen presentations; confirm the recipient’s actual requirement. Use consistent heading styles, real lists, running page numbers and a useful contents structure for long documents. Keep body pages light when printing is likely; dark covers may work as digital editions but create a different print cost and reproduction question.
Data is content
Every chart needs a clear question, units, period, source and honest scale. Use direct labels where practical and distinguish series beyond colour. Missing data is not zero. Do not insert decorative dashboards with fictional performance figures into a real sales claim. If a chart is illustrative, label it at the point of use.
Editable handover
Deliver source files with real text, shapes, tables and reusable styles, plus a separate viewing export. A full-slide image is not an editable deck. Reopen the source in the recipient’s application and inspect fonts, line breaks, links, tables and page/slide boundaries. Check reading order and accessibility where the format supports it. A PDF preserves appearance, but does not by itself establish accessibility or editable source quality.
For presentations, test from the back of the intended room or at the actual remote-viewing size. Move dense evidence into a readable appendix instead of shrinking a table to fit. Speaker notes can add depth but should not contain undisclosed caveats essential to interpreting the slide.
Operating rules
DOC-001 — Design for sustained understanding
- Do: Use B for reading, with clear hierarchy and source-backed evidence.
- When: Reports, proposals and slide content
- Variation: A/C covers and section openings when they aid orientation.
- Avoid: Applying full-bleed cinematic layouts to every content page.
- Check: Read the document end-to-end and identify the argument and next step.
DOC-002 — Keep delivered sources editable
- Do: Use real styles, text, tables and shapes; provide a separate viewing export.
- When: Office templates and agency deliverables
- Variation: Flattened decorative imagery within an otherwise editable file.
- Avoid: Advertising a full-page image as an editable template.
- Check: Reopen, edit a heading/table and re-export in the target application.
DATA-001 — Make data interpretable
- Do: Include units, period, source, scale and missing-data meaning.
- When: Charts, tables and evidence slides
- Variation: Illustrative data clearly labelled at point of use.
- Avoid: Invented results, misleading axes or colour-only series.
- Check: Compare the visual with its underlying source and intended claim.