The Woblar brand system
Make room for
recognition.
One identity, expressed with purpose. A guide to making consistent decisions across websites, campaigns, documents and physical work.
Review edition 0.3.0-draft.1. The existing identity is accepted for development. Proposed measurements and application templates still need production approval.
Three treatments, one identity
Start with the purpose.
For introductions and awareness. Create a sense of space; keep one idea and a clear action.
For reading, tools and documents. Prioritise useful hierarchy and comfortable, focused work.
For campaigns and details. Use a tactile focal idea with a concrete business meaning.
Find the right guidance.
15 of 15 chapters
Brand foundations
↗Architecture and naming
↗Voice and language
↗The Woblar mark
↗Colour and contrast
↗Typography
↗Composition and the three treatments
↗Imagery, illustration and agents
↗Digital components and states
↗Motion, film and sound
↗Documents and presentations
↗Print and physical production
↗Campaigns and social applications
↗Governance and release
↗Agency brief and decision scorecard
↗Ready to make something?
Use the handbook for context, the supplied assets for execution and the decision scorecard for review. Never recreate the logo or treat an unspecified variation as approved.