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Lead Generation

Give potential customers a useful reason to get in touch.

An assessment, calculator, guide or another useful resource, with a landing page and a plan to reach the right people.

Discuss your lead generation

A free 30-minute fit call. No commitment.Opens your email app to arrange a time.

A useful first step

Useful information.
An invitation to talk.

A Woblar illustration, not a live lead magnet.
See the assessment example

Email hello@woblar.com and we’ll arrange a time. Online contact requests are temporarily unavailable.

Start with something
your customers can use.

A useful resource gives someone a way to understand a problem, weigh an option or prepare for a conversation. We agree the audience, the offer and the resource before building.

It also needs a route to that audience. The distribution plan sets out where people will find it and who is responsible for sharing it. Content and advertising campaigns are scoped separately. Advertising spend is separate.

We do not promise a number of leads. We agree what to measure so you can see how people use the resource and whether they choose to enquire.

A visitor has a question.
Give them a useful starting point.

An illustrative assessment example, not client proof or a working demo. The questions, result and invitation are agreed for your business.

Before: a broad offer and a contact link.

  1. A potential customer finds a general description of your service.
  2. They are unsure how it relates to their situation.
  3. They leave without a useful answer or a conversation.

With an assessment: help them explore their needs.

  1. The agreed distribution brings a visitor to a focused landing page.
  2. They complete a short assessment using agreed questions.
  3. They receive a useful personalised result based on their answers.
  4. Their choiceThey can choose to request a conversation. The enquiry goes to the agreed follow-up owner.

AI can tailor the result where agreed during scoping. The result, its limits and any software costs are agreed before building.

The resource.
The route to an enquiry.

Agree the scope, timing and costs around the offer you want to test.

  1. An agreed lead magnet

    An assessment, calculator, guide or other resource built around a useful question for your target customer, with content approved by your team.

  2. A landing page and enquiry capture

    A focused page explaining the resource and an optional way to enquire. Agree what information is collected, the visitor’s permission and where enquiries go.

  3. Measurement setup

    Define and test the agreed measures, such as resource use and saved enquiries, within the chosen tools and consent settings. Explain what the figures can and cannot tell you.

  4. A distribution plan

    Set out how the right audience could find the resource, which channels are agreed and who owns each action. Running content or advertising campaigns requires separate scope and budget.

Bring your offer
and the people behind it.

  • A target customer. Who you want to reach and the questions they need help answering.
  • An offer to promote. The service or product that the resource should lead towards.
  • Useful business knowledge. The information, examples or calculation rules needed to make the resource useful and accurate.
  • A content approver. Someone who checks the facts and signs off the resource and landing page.
  • An enquiry follow-up owner. The person responsible for responding when someone asks for a conversation.

Support for the agreed work.
Campaigns scoped separately.

30 days of scoped support

For 30 days from the agreed go-live, we cover faults and help using the delivered work.

We agree ongoing software costs before building. Advertising spend is separate from the build and any campaign work.

Changes beyond that scope

New campaigns, content and integrations are scoped separately. We agree the work and costs before making those changes.

Once someone enquires,
what happens next?

Workflow Automation covers capturing, qualifying, assigning and following up on enquiries. Scope that handling alongside the lead magnet or as a separate piece of work.

What would help
your next customer?

Tell us who you want to reach, what you offer and what they need to understand. Start with a free 30-minute fit call, with no commitment.

Discuss your lead generation

Opens your email app. We’ll arrange a time personally; sending an email does not book a call.