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AI agents & assistants

Website chatbots

Help website visitors find answers and a useful next step through conversations grounded in approved business information.

Plan your website chatbot
A possible approach

Help visitors find a useful next step.

  1. Map visitor questions

    Select useful intents, approved answers and clear exclusions.

  2. Build the conversation

    Connect knowledge and define enquiry routing, disclosures and escalation.

  3. Test before release

    Check common questions, misleading requests and cases that should reach a person.

Explore each step. The approach is shaped around your tools, people and review needs.

See how it could work

The work behind the idea

Help visitors find a useful next step.

Visitors may leave because they cannot quickly find an answer or identify the right service. A website assistant can guide those conversations using approved information and an appropriate handover when the question goes further.

Possibility 01

Answer common questions about a business’s services and opening hours.

Possibility 02

Guide visitors to the right enquiry channel based on what they need.

Illustrative use cases, ready to adapt to your business. These are not claims of completed client work.

From question to a workable approach

How this could
come together.

  1. 01

    Map visitor questions: select useful intents, approved answers and clear exclusions.

  2. 02

    Build the conversation: connect knowledge and define enquiry routing, disclosures and escalation.

  3. 03

    Test before release: check common questions, misleading requests and cases that should reach a person.

Define it together

A useful scope.
A clear starting point.

Available to discuss and scope. The right approach depends on your systems, information, people and the decisions you want to support.

What we can scope

  • Design website conversation flows and knowledge sources.
  • Define enquiry routing, limits and human handover.

What helps us get started

  • Approved service information and frequently asked questions
  • Website access and agreed enquiry destinations
  • Escalation rules and the team responsible for enquiries

Worth thinking through

The assistant should explain its limits and avoid inventing prices or commitments. Collect only information needed for the enquiry, and make human contact available.

Let’s talk about your next step

What should visitors be able to ask your website?

Share the questions customers ask most and where they should go next. We can scope a chatbot around approved answers and a clear handover to your team.

Plan your website chatbot